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Benji Bruce Podcast

How do great business minds think and what are they doing differently? Benji Bruce focuses on what entrepreneurs are really doing and the psychology that goes along with growing a business.

Oct 28, 2020

Show Notes:

Definition of humble:

  1. Having or showing a modest or low estimate of one's own importance

  2. Can you accomplish greatness with that mindset?


Definition of self-esteem

  1. Confidence in one's own worth or abilities; self-respect


Nobody else is responsible for building your self esteem

  1. The world doesn't care about your self esteem

  2. Despite what people post online about 'being nice'


Most of your problems come from a lack of confidence in yourself

  1. You don't do b/c you're not confident in achieving the end result

  2. Uncertainty


Getting bullied - only solution is self esteem

  1. Only hurts when you don't think highly of yourself

  2. Ex: Magic forum cyberbully (thumb gangsters)

  3. You can't get bullied unless you accept THEIR story of you


Your Story vs Their Story

  1. What's the story you tell yourself in your head?

  2. Ex: Can't do something b/c of...(excuse)

  3. Ex: They say you have a big nose... "Uh ok. Is that your fetish?"


Average people want you to lower your self-esteem b/c it makes them feel better

  1. Crabs in a bucket

  2. Mayweather's father didn't tell him to not think he's great

  3. Tiger Woods, Kobe, Jordan, Elon Musk...they told themselves a different story

  4. They will say: "He's arrogant/cocky"

  5. Successful people understand

  6. Ex: Mike Tyson on Deontay Wilder saying he will beat Tyson

  7. Tyson's response: "He has to think like that. I thought that too"


The story in your head vs Story you say out loud

  1. Say it out loud = cocky

  2. Keep it to yourself = humble


Confidence comes from competence

  1. You develop self-esteem by knowing the truth (about you)

  2. Can't tell Tiger Woods he sucks. He knows he doesn't

  3. Don't need to say need to show it

  4. "I'm the greatest" vs "I'm going to be the greatest"

  5. "I'm the greatest" = complacent & don't improve

  6. "Going to be..." = always improving (allows you to stay on top)


Doesn't mean you're cocky

  1. You're aware of what you're good at & not good at

  2. Only real confidence can admit what they're not good at


You have to think highly of yourself to accomplish great things

  1. Allows you to destroy obstacles

  2. Problems, people, anything

  3. Become delusional - "against all odds, you're going to do it"

  4. Elon Musk - they said it can't be done, he said "I'll show"

  5. The only people who WILL do it are the ones who believe they CAN do it


This isn't affirmations

  1. Affirmations is when you're trying to convince yourself of something you're not

  2. Confidence is when you know it to be true (you have reason for believing)

  3. Ex: Ali - "I'm the greatest", part showmanship but also knew the work he put into it

  4. Ex: Elon Musk - he understood the science behind it

  5. They understood they can 'get there' rather than thinking 'I'm already there'


You have to have a chip on your shoulder b/c of what it does to you psychologically

  1. Beliefs are more about what they do to you rather than whether or not they're true

  2. What does the thought do to you?

  3. Ex: Mike Tyson - "I'm going to kill him"

  4. Hit with bad intentions

  5. Believe it's possible = you try

  6. Don't believe? = won't even start


Self esteem = built through competence


Stop accepting the story people create for you

  1. "You're weird"

  2. "You're crazy"

  3. "It's not possible"

  4. "You're too old"


Start creating the story YOU want for YOU

  1. Self esteem allows you to create your story


Stop being so humble. Create YOUR story