Oct 19, 2020
Most
people aren't willing to sit through the boring parts of their
business, for long enough, for their business to take
off
Why aren't things working out for
you the way you thought they would?
- You're too much in your
feelings
Story: Getting gigs with emailing
was boring and hard
- Didn't say the right
things
- People said no or ignored
me
- Cold emailing is
boring
- Excited at first, do the work,
takes a long time, get demotivated, switch to something
else
What built the entertainment
business? = Cold emailing...a task I hated
Steve Jobs: "It's so hard that
any rational person would give up"
Most damaging success advice: "Do
what you love"
- Instead, DO WHAT YOU
MUST
- I didn't love cold
emailing
- I don't love creating
ads
- Story: Hated taking a bus to get
restaurant gigs
- But it needs to get done by you
or someone else
The tasks that grow your business
are the tasks you don't like doing. So most people don't do those
tasks long enough to create enough momentum in their business for
it to grow
Same happened with building an
online business
- Tasks are repetitive
- Create content, write emails,
ads
- Didn't like ads but that
generated the revenue
- Didn't like putting numbers into
a spreadsheet but it helped
Almost everything that will help
your business grow are things you don't like doing
- ...that's why people give
up
To make it worse, you have to do
it for a long period of time
- Not a month or two.
YEARS
- Starting a sport = don't expect
to be good immediately
- Things not working?
- Not doing right
things
- Not doing the right things often
enough
- Doing the right things the wrong
way
You don't know what problem you
have if you're going at it alone
- Ex: Mike Tyson can tell you what
you're doing wrong in boxing vs trying to figure it out
yourself
Success has a way of weeding
people out who don't want it bad enough
People distract
themselves
- Consuming too much content,
Working on your business cards, social media etc
- Story: I'm writing these notes,
I wanted to ask Alexa what the whether is like
- Bad: You're training your brain
to do things when you're entertained
- You're training your brain to do
the opposite of what it takes to be successful
Train to work with purpose = no
need to be entertained
- You've trained yourself to need
entertainment (social media, etc)
- Most can't work for 90 min w/o
distraction
- Train to work regardless of
being entertained
- Watch YouTube videos that aren't
'fun', but useful
- Why are you doing this? Keep
reminding yourself
- Pomodoro technique helped
me
- 90 minutes on a task no matter
what
The people who can focus for long
periods of time will have a huge advantage over everyone
else
Get Out Of Your
Feelings
Problem
- You do things based on how you
feel rather than what needs to get done
- Demotivated = quit
- Feeling confused/uncertain = "I
need to plan/research"
Have I gotten demotivated? Of
course
- But I get up the next day and do
it anyways
Have I wondered "What do I need
to do to get business?" Of course
- Deep down I knew the answer, I
just didn't want to do it
- You know the answer, you just
don't want to do it
Successful people do it despite
how they feel
Turn the bad feelings into good
ones
- Ex: Cold emailing 'high score'
game I made up
- Ex: Keep thinking about your
WHY
- Ex: Anger to ambition - prove
them wrong
- Ex: Hated cardio on machines -
did boxing instead
- Urgency - move fast, be
impatient
- If a feeling doesn't move you
towards your goals then ignore the feelings
Feelings stopping you? = put
yourself in a meditative state
- Notice your feelings, don't act
on them
- You get numb to anything that
doesn't improve your life
- Got so many "no's" that I became
numb to it
- Failed so many times I became
numb to it
You need to create
momentum
- Get enough energy that you
couldn't stop if you wanted
- You get addicted to the
momentum
Sit through the boring parts to
get to the good parts