Mar 28, 2017
Problem: You have knowledge/expertise and you want to market
yourself...sell it...but how?
- How do you sell YOU for a lot of money?
I had a great presentation but couldn't sell it to seminars. I
had to get into corporate
Seminars: Events were boring, speakers were boring, etc. I
created a pitch and it didn't work.
Corporate: "I think you need entertainment because..."
..."Sure"..."Wait...I didn't finish my pitch"
Most people have a great product but they're not selling
because they're selling to the wrong people.
If you have a fitness product, who do you sell it to?
-people who need to lose weight who eat fast food all the
time?
-people who are already healthy and go to the gym all the
time?
'need' their product vs 'already' buy the product
If you have a self-help product, do you sell it to people with
struggling businesses, and struggling life who need money? Or do
you sell it to the successful people with money?
- Sell it to successful people because they buy that
stuff. That's why they're successful.
- You'll see more self-help books in the library of
millionaires than anyone else...even though they don't 'need'
it
Sell a personal brand to people who already buy what
you're selling to